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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale (2006-12-22)

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    Available in PDF - DJVU Format | Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale (2006-12-22).pdf | Language: UNKNOWN
    Joe Vitale(Author)

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Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.

2.4 (7281)
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  • PDF | Unknown pages
  • Joe Vitale(Author)
  • Wiley (1736)
  • Unknown
  • 3
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Review Text

  • By Cosmo on July 4, 2009

    I feel compelled to write an accurate review, after reading a great many that are misleading because the authors think they are experts in hypnosis but obviously aren't. They clumsily parrot hypnotic language patterns in their reviews without knowing how to use them. What are they trying to do, hypnotize you into believing that this book is bad?The point of hypnosis is not to exercize the power that Svengali had over the "robotic" Trilby. You can't force someone into a hypnotic trance, and you can't force them to do anything they don't want to do. That's not the point of hypnosis.The point of hypnosis is to use the right words to activate the right neurological patterns in their brains to put them into moods that are receptive to new ideas. You're not FORCING them to do anything--they WANT to listen because you are putting them into a good mood (if appropriate...sometimes you need to scare them a bit), you are presenting ideas in interesting, compelling, and easily imaginable terms, and you are avoiding "red flags" that might prevent them from considering new ideas. Isn't it good to work with people in a way that they actually WANT you to "cast your hypnotic spells" on them?THAT is what this book is about, and it covers the topics superbly.One reviewer complained that Mr. Vitale doesn't use any embedded commands. That is not true; there are a fair number of them. Apparently they were subtle enough that that particular reviewer missed them all, which is exactly what you want. Nobody wants to be given orders. If they are noticeable, they are likely to be rejected.What Mr. Vitale didn't do was explicitly explain how to embed commands and suggestions. Overall, the book is slightly disjoint and not entirely explicit on a number of points, which is why I gave it 4 stars instead of 5. A few orienting principles are explained in some detail, but some like embedded commands and suggestions are not explained. One reason might be that the author thinks that you can pick up the formula by mimicry; one of the exercises in the book for example is to copy a sample of hypnotic writing in your own hand. Or, maybe it's because changing moods is more important than embedding commands. "To change their mind, change their mood".I think the primary reason numerous reviewers slammed the book, was because what they are looking for are language patterns that they can use without thinking. Hypnosis is a fairly skilled art; if you want to be a hypnotist, you will need to actually use your brain. For lazy people looking for magic bullets, they have written recommendations for other books that will just feed the reader some language patterns they can use without thinking, so that they can become what one hypnotist I knows humorously refers to as "hypno-weirdos" and "meta-monsters".A number of other reviwers attacked the author with what is known in debate as a "bulverism": they attacked his motives instead of what he actually wrote. I'm not seeing all the self-promoting material they claim the book is full of; almost of the book appears to be written as a genuinely helpful guide. I am wondering if they even read it, or just trashed it because they don't like the author.The more you put into reading this book and following the advice, the more you'll get out of it (sorry, couldn't resist). You would need to actually buy a thesaurus, a book of similes, a book of analogies, and a book of quotes, and actually use them, as recommended, in order to use more compelling, engaging, and imagination-tickling language. I think these are good ideas. I'm finding a lot of good ideas in the book, and I'm willing to make the effort to put them into practice.

  • By Miracle Lady on April 17, 2008

    I bought "Hypnotic Writing" and "The Irresistable Offer" at the same time and read them both.The "Irresistable Offer" is brief, to the point (but still very complete), and states very clearly that one selling point in your ad copy should be that the customer is not stupid, he will square you in 3 seconds or less, he will see if there is any REAL value in what you have to offer, and many more things, in the blink of an eye. (the book gives you REAL MEANS to overcome these stumbling blocks)Mr. Vitale, on the contrary seems that he wants to entertain his potential customers, and bribe them into thinking that what he sells (and sells, and sells) is extraordinary. He does that with redundant prose, beautiful prose, aesthetically speaking, BUT he shows his true colors from the headers down. Are you really thinking that by using an opening like "amazing breakthrough", like "the truth about..." is going to grab your potential customers' attention, and ABOVE ALL, their trust?I think that by using Mr. Vitale's wording you are IMMEDIATELY revealing who you are: "I am a seller, I am trying to hypnotize you into buying my product, I don't really care to give you value, what I care is to impress you and make a sale." This is what Mr. Vitale's prose says when you read it.He gives examples of "normal ad copy" that he translates into "hypnotic ad copy" and he probably expects that the reader will rave about his writing. Well, to me they are both downright awful. They both reveal that the main aim of the copy is not to deliver and communicate REAL VALUE, to offer credibility, to overcome the potential customer's objections by opposing a REAL deal, no, in his writings you "fascinate" the customers, and, in so doing, you sabotage yourself by revealing your real end.He even adds two paragraphs written in Italian. Now, I am a native Italian, and Italian is my FIRST language. Let me tell you upfront that what Mr. Vitale says it is Italian IS NOT ITALIAN AT ALL. It is a computerized, awful, and totally illogical and incorrect translation of a decent Italian paragraph. He didn't even take the time to ask a translator to translate into REAL ITALIAN those two paragraphs (that he was going to include in a book), so to not offend the linguistics of such a noble language.I would suggest that you purchase "The Irresistable Offer" by Mark Joyner, THAT is REAL marketing communication, honest, powerful, poignant.brief but to the point, that is "ad copy" that will win the trust of your prospects immediately and give you a REAL edge over the competition.


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